Ride Across China

In 2025, our founder Bram van Ooijen rode a bicycle from Beijing to Guangzhou, from north to south, from grain to rice. Over 4,000 kilometers, across cities and villages, plains and mountains, old alleys and hyper modern skylines. To be in nature, to live in the moment, and to meet strangers in this vast land and ancient culture. And to talk about the lives and dreams of ordinary Chinese.